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  • Member Since: April 23, 2022

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Taking Spa Treatments to the Next Level

Differentiating Delivery For RevenueIn order to differentiate your spa services successfully from your competitors and keep it interesting for your clients you will at some point need to take your spa treatments to a higher level of complexity and effectiveness to effectively market them in private practice and in your spa.The fundamental way to take your services to the next level is to consciously develop all the components of the guest experience in a way that distinguishes them from your competitors and anything your clients have ever experienced.There are many ways to set yourself apart that will result in creating an attractive reputation for your business - a reputation so appealing that people will want to be associated with you and your business.Amongst the factors that need to be consciously designed so as to have the best possible effect on the guest experience and eventually become an integral part of your image are:• Your services (the variety and nature of services you offer),
• Your products (the appeal of the products you choose to use and retail)
• Your delivery (the art and quality of how you execute services and retail),

• Your communication (the nature of the message you spread),
• Your presentation (the platform you use to deliver your products and services),
• Your culture (all the "soft" factors surrounding your operation from ethics to management style).Spa treatment design and delivery in particular offer you powerful tools to differentiate yourself and your services from contenders, and to distinguish yourself and your team with your clients while creating a positive public image.Many spas and practitioners follow the guidelines of the vendors who provide complete product lines for spa treatments. This approach may seem easy but does give your power to the vendor and makes you vulnerable to price and service comparisons with every other spa that uses the same products and protocols. Most makers of spa products spend a substantial amount of resources on research and
Spa treatment design and delivery in particular offer you powerful tools to differentiate yourself and your services from competitors, and to distinguish yourself and your team with your clients while creating a positive public image.Many spas and practitioners follow the guidelines of the vendors who provide complete product lines for spa treatments. This approach may seem easy but does give your power to the vendor and makes you vulnerable to price and service comparisons with every other spa that uses the same products and protocols. Most makers of spa products spend a substantial amount of resources on research and development (although even more in sales and marketing) so their products work well together and are safe and reliable. One challenge though is that most generic vendor protocols cannot universally fit every individual situation and so often they are adapted to conform to existing resources, client demand, training, equipment and pricing parameters losing the original integrity and virtue of the treatment.That is one of the reasons that I encourage you to design your treatments simply from the ground up using what comes naturally from local resources and incorporating excellent vendor products if and when appropriate to meet client demand and needs. If you are not prepared to do a complete original approach, you can also choose to augment a vendor-generated menu with some of your own creations.Taking a more creative approach to spa treatment design gives you the most leverage in advertising and marketing your services. Not only are you providing a unique offering but also you most likely will be developing eco-centric products and services that are fine-tuned to your specific local conditions and therefore address the local needs more effectively.Clients feel and notice the difference. Technicians can identify more easily with the services and make a great pitch to local press and in public relations.Of course the sales training has to be configured to pick up the eco-centric approach, and products have to be available that retail easily based on the treatments themselves. But considering the average retail success resulting from spa treatments, it might well be worth sacrificing slick retail concepts for real differentiation in the treatment palette.And then of course, when talking about differentiation, lets not forget customer service and price/performance ratio - the foundation of any successful spa business. To show that this is still a real concept that cannot be surpassed by glitz and glamour this news: "A Massage Envy clinic (a franchise), in Dallas, now generates more than $2 million in annual revenue. The franchise is one of two of the top two revenue producers for Massage Envy, the leading provider of massage therapy in the United States".Bruce McGovern, the owner attributes the clinic's growth and success to old-fashioned service. "First and foremost, we want to give the customer the absolute best massage experience they can imagine," he says. " Best Bali Spa Furniture do is aimed at making the experience better for the client. A wonderful experience for one client attracts others, many of whom are experiencing massage therapy for the first time.""The attention to customer service is the defining factor in the clinic's growth, making it one of the top two Massage Envy franchises in the United States," said Lance O'Pry, Dallas/Fort Worth Regional Developer for Massage Envy.No matter what you think about the Massage Envy concept and execution, they have a point that with there offer the hit into a bull's eye of business potential.Part of creating a positive experience includes educating our clients on the positive effects spa treatments can and will have. The client will have a subjective experience and we can guide their awareness to additional and objective benefits that are created by properly delivered spa treatments. Complementing the physical gain, the awareness of positive change helps increase the benefits through the affirmative thought process when it accompanies a service.In matching client needs, it is important that we have an in-depth understanding of the benefits associated with each modality and with each individual service. In correspondence with a detailed client interview and thorough understanding of the complex needs and goals of each individual client, it is possible to design a treatment plan that will successively address each individual aspect of the client's motivation to visit us. Best Bali Spa Furniture Review 2022 between guest request and service provision, the more likely we will achieve total satisfaction.Clients are becoming more and more result oriented which offers us an excellent opportunity to meet those needs. Knowing what benefits are typical of any given treatment is essential to be able to have a concise dialog with the customer.There are virtually an unlimited number of approaches you can take when defining and creating your own unique spa treatments. Best Bali Spa Furniture Review 2022 to success lies in your ability to recognize the needs of your clients and address them with an appropriate line of services.I suggest staying close to your home base rather than venturing into foreign concepts unless you are particularly qualified to include these in your practice. Many traditional treatments are grounded in the culture, religion and philosophy they stem from and work because both the giver and receiver share a common understanding and recognition. Recreating them with imported ingredients and delivering them without an in-depth understanding of the tradition they come from, which takes years and years, may not yield the expected results.

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